How to Capitalize Blog Titles Correctly
Choose a house style, automate the boring parts, and catch exceptions before publish.
Pick a default style per channel
Many sites use title case for blog post titles, sentence case for category pages, and sentence case for in-post H2s. Write the rule in one page so guest authors do not guess.
Build a short exception list
Document brand names (iPhone, WordPress), acronyms, and words that must stay lowercase (e.g., “vs” in your vertical). Link to the list from your CMS checklist.
Automate first pass, edit second pass
Paste the working title into a title case converter, then fix tokens the algorithm mishandled: “IoT,” “macOS,” “eCommerce” depending on your guide.
Align title, URL slug, and social preview
The H1 title does not have to match the URL slug, but divergent wording confuses analytics. After finalizing the title, generate a lowercase slug with hyphen separators for consistency.
Related resources: How to Write Better Headlines • Title Case vs Sentence Case • Title Case Converter
Frequently Asked Questions
Should categories use the same case as posts?
Not required, but visual consistency helps. Many sites title-case post headlines and sentence-case category labels.
How do I fix legacy posts quickly?
Export titles, batch-convert in a spreadsheet column with clear review, and republish in waves starting with top traffic URLs.